In early 2025, the music industry was once again rocked by a high-profile conflict between Kanye West and Kendall Jenner. Their long-running misunderstanding took on new dimensions after the rapper accused the model of “cultural appropriation” and called her “the face of hypocrisy” in an interview. Jenner, for her part, responded via Instagram Stories, emphasizing that she never interfered in his personal life and never gave rise to such statements.
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This conflict is especially resonant against the backdrop of the upcoming release of Kanye West’s new album, “Yeezus Reborn,” which producers are calling “the return of the king.” The album is rumored to contain a track directly addressing the fashion world and those who “trade art for likes.” Media outlets speculate that Jenner and her family served as inspiration for several characters in the song “Plastic Dynasty.”
Interestingly, Jenner and West had previously maintained a neutral relationship, despite their past with Kim Kardashian. However, following Kim and Kanye’s divorce and the subsequent scandals surrounding his mental health, the boundaries between the private and the public have become completely blurred. Kendall, seeking to distance herself from the family brand, is actively developing her own fashion business ventures, which, according to analysts, could irritate West.
In response to the rapper’s attacks, Jenner’s representatives stated that she is focused on her work and does not intend to engage in “public altercations with people who don’t control their words.” However, insiders claim that in her upcoming interview with Vogue, she intends to address the topic of toxicity in the entertainment industry—without naming names, but with obvious innuendo.
The premiere of “Yeezus Reborn” is scheduled for February 2025. Streaming platforms are already recording record pre-orders, and tickets for a potential tour are selling out within hours. Despite his scandals, Kanye remains one of the most talked-about figures in music. Meanwhile, Jenner continues to strengthen her position in the fashion world, recently becoming the face of Givenchy’s new collection.